Quitly
Quit smoking while having fun.
An iPhone app that turns every craving into a small game, daily quests and visible progress.
Download on the App Store↗- Tracking no.
- MG26-QTL-0002
- Destination
- App Store
- Year
- 2026
- Role
- Product, design & development
- Stack
- SwiftUI, StoreKit 2, On-device data, Gamification
01 — The problem
A craving lasts a few minutes. Those minutes are where everything happens — and typical apps only offer a dashboard and statistics.
02 — What I understood
In the moment of a craving, you don't need a lecture: you need something for your hands and your head. The gesture matters as much as the motivation.
Product decisions
- ✓ 01
A virtual cigarette you “smoke” by holding your finger: zero nicotine, the gesture stays.
- ✓ 02
Three missions a day, no more. You build a habit, not a 40-item to-do list.
- ✓ 03
Everything stays on the iPhone: no account, no friction, private by default.
The experience
A home screen that motivates
Money saved, cigarettes avoided, lungs clearing.
Craving mode
Hold, breathe, let it pass. Often the craving is already gone.
Three quests a day
Beat a craving, breathe for 30 seconds, drink a glass of water.
A mini-game and ranks
From Newbie to Smoke-Free Legend.