Teddy
Take care of yourself, with a teddy bear.
An iPhone self-care and routine app: 3 quests a day, habits and a journal, with Teddy, a cheeky bear who grows with you.
Coming soon to the App Store- Tracking no.
- MG26-TED-0001
- Destination
- App Store
- Year
- 2026
- Role
- Product, design & development
- Stack
- React Native, Expo, Supabase, StoreKit 2
01 — The problem
Task and habit apps all look alike. People download them feeling motivated, then forget them within a week, because all they offer is a list and the feeling of being behind.
02 — What I understood
People don't come back to an app to tick boxes, they come back for someone. Caring for a companion helps you care for yourself, as long as it makes you smile instead of feeling guilty.
Product decisions
- ✓ 01
Three quests a day, no more: finishing your day becomes possible, and Teddy goes on an outing as a reward.
- ✓ 02
A cheeky tone, never mean: Teddy teases, he never punishes, even if you disappear for a few days.
- ✓ 03
A real Teddy Club subscription through server-verified StoreKit 2, with a 7-day trial and the app in 9 languages from launch.
The experience
3 quests a day
Done? Teddy heads out on an adventure and brings back honey.
Habits that stick
Reminders to the minute, streaks and a week that fills up.
Teddy's room
Honey buys decor and bows in the shop.
Journal and progress
Mood and question of the day, Teddy from Baby to Legend.